If you do not have a valid European Representative, you may not even be qualified to sell your products to the European market.
Recently, there has been a lot of noise about the appointing European Representative. Since the “EU Market Supervision Regulations (EU2019/1020)” was issued, some products sold in the EU (excluding the UK) need to be compliant with the European Representative and Responsible Person regulation. These regulated products are highly overlapping with the scope of CE-compliant products. Before July 16, 2021, sellers and platforms need to ensure that there are economic operators that are located in the EU and responsible for product compliance. Major e-commerce platforms have followed the new regulations and put forward different requirements for sellers’ product compliance.
Risks of products ban from eBay Sellers without “Economic Operator”
If Economic Operator is not specified, your goods may be intercepted at customs or cannot be delivered to the buyer.
Sales of CE marked products to the EU require a designated EU Economic Operator (EU responsible person). You need to ensure that the name and contact information of the EU Economic Operator are listed on the product or product packaging. If your products sold to the European Union do not contain this information, your goods may be intercepted at customs or unable to be delivered to the buyer.